Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 777hb ("777hb", "we", "us", "our", "the Operator") collects, uses, stores, shares and protects personal data relating to users ("User", "you", "your") of the 777hb online casino and sports betting platform accessible at https://777hb.cam (the "Platform").

777hb is committed to handling personal data responsibly and in accordance with applicable data protection principles, including those requiring transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, confidentiality and accountability. This Policy is designed to help you understand exactly what happens to your personal data when you interact with the Platform.

By registering an account on or using the Platform in any capacity, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. Where processing is based on consent, you retain the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

This Policy should be read together with our Terms & Conditions. In the event of any conflict between this Policy and the Terms & Conditions on a privacy matter, this Policy shall prevail.

2. Definitions

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, email address, phone number, date of birth, identity document details, financial information, IP address and behavioural data.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, erasure or destruction.
• "Data Subject" means the individual to whom personal data relates — in this context, a User of the Platform.
• "Data Controller" means the entity that determines the purposes and means of processing personal data. For the purposes of this Policy, the Data Controller is 777hb.
• "Data Processor" means a third party that processes personal data on behalf of the Data Controller under contractual obligation.
• "KYC" means Know Your Customer — the identity, age and document verification process conducted by the Operator.
• "Cookie" means a small text file placed on your device by the Platform to store information about your session, preferences or behaviour.
• "Third Party" means any person or entity other than you, 777hb, or 777hb's authorised processors acting under direct instruction.

3. Personal Data We Collect

3.1 Data You Provide Directly

• Full legal name, username and password;
• Date of birth and nationality;
• Email address and phone number;
• Residential address;
• Identity documents submitted for KYC purposes, including Pakistani CNIC number, passport number, or equivalent;
• Selfie or liveness check images submitted during identity verification;
• Payment account details (e.g., bank account information, mobile wallet identifiers such as Easypaisa or JazzCash account numbers where applicable) submitted when transacting through the Platform's cashier;
• Communications you send to 777hb via live chat, email or support tickets.

3.2 Data Collected Automatically

• IP address and approximate geographic location;
• Browser type, version and operating system;
• Device identifiers and screen resolution;
• Pages visited, time spent on each page and navigation paths within the Platform;
• Betting and gaming activity logs, including wager amounts, game selections, win/loss outcomes and session timestamps;
• Deposit and withdrawal transaction records;
• Login timestamps and account activity history;
• Cookie and tracking technology data as described in Section 9.

3.3 Data from Third Parties

We may receive data about you from third-party identity verification providers, fraud prevention services, credit reference agencies, payment processors and, where applicable, publicly available sources — for the purpose of verifying your identity, preventing fraud and complying with AML obligations.

4. Legal Basis for Processing

777hb processes your personal data under the following legal bases, depending on the type of processing activity:

5. Purposes of Data Processing

777hb processes your personal data for the following purposes:

• Account Creation and Management: To register your account, authenticate your identity, maintain your account settings and provide access to Platform features.
• Age and Identity Verification (KYC): To comply with applicable age-verification requirements and to confirm that you are who you say you are, in line with fraud-prevention and AML obligations.
• Transaction Processing: To process deposits and withdrawals via the payment methods available in the cashier, including where relevant those using familiar Pakistani payment services referenced on the Platform.
• Legal and Regulatory Compliance: To satisfy obligations under applicable gaming regulation, AML legislation, tax reporting requirements and law enforcement requests.
• Fraud Prevention and Security: To detect, investigate and prevent fraudulent activity, bonus abuse, money laundering and unauthorised account access.
• Responsible Gambling: To monitor betting patterns that may indicate problem gambling, apply self-imposed limits and exclusions requested by Users, and comply with responsible gambling obligations under applicable licensing conditions.
• Customer Support: To respond to your queries, resolve disputes and manage complaints.
• Platform Improvement: To analyse how the Platform is used, diagnose technical issues and improve user experience.
• Marketing (with consent): To send promotional offers, bonus notifications and newsletters where you have opted in to receive such communications.

6. Data Sharing & International Transfers

6.1 Third-Party Processors

777hb engages third-party data processors who act under contractual data-processing agreements and are permitted to use your data only as instructed by 777hb for the purposes described in this Policy. Categories of processors include:

• Identity and age verification providers (for KYC processing);
• Payment processors and banking partners (for deposit and withdrawal fulfilment);
• Fraud detection and AML screening services;
• Cloud hosting and infrastructure providers;
• Customer support platform providers;
• Email and communication service providers (for transactional and marketing messages);
• Analytics and website performance services.

6.2 Legal and Regulatory Disclosure

777hb may disclose personal data to regulatory authorities, law enforcement bodies, courts or other competent public authorities where required to do so by applicable law, court order, or where such disclosure is necessary to protect the rights and safety of the Operator, other Users or the public.

6.3 No Sale of Personal Data

777hb does not sell, rent or trade your personal data to unaffiliated third parties for their own marketing or commercial purposes.

6.4 International Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction. Where such transfers occur, 777hb implements appropriate safeguards including contractual protections between the Operator and the receiving entity to ensure your data remains protected.

7. Data Retention

777hb retains personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law, whichever is the longer. The following general retention principles apply:

• Active Account Data: Retained for the duration of your registered account and for a period following account closure as required by applicable regulations.
• KYC and Identity Documents: Retained in accordance with AML regulatory requirements, which commonly require retention for a minimum period (typically five years) following the end of the business relationship.
• Transaction Records: Retained for a minimum of five (5) years following the relevant transaction, or longer where required by applicable law.
• Support Communications: Retained for a reasonable period to facilitate dispute resolution and quality management.
• Marketing Consent Records: Retained for as long as needed to evidence consent and for a period following withdrawal of consent.

Once the applicable retention period has elapsed, personal data is securely deleted or anonymised so that it can no longer be associated with you.

8. Security Measures

777hb employs a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration or disclosure. These measures include:

• SSL/TLS encryption on all data transmitted between your device and the Platform;
• Encrypted storage of sensitive personal data at rest;
• Role-based access controls limiting internal access to personal data on a need-to-know basis;
• Regular internal security reviews and access audits;
• Contractual data security obligations imposed on all third-party processors;
• Incident response procedures to detect, contain and report personal data breaches where required by law.

9. Cookies & Tracking Technologies

9.1 What Are Cookies?

Cookies are small text files stored on your device by your browser when you visit the Platform. They allow the Platform to recognise your device, remember your preferences and gather information about how you use the site.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the Platform to function correctly, including session management, login authentication and security features. These cannot be disabled.
• Analytical / Performance Cookies: Used to collect anonymised information about how Users navigate the Platform, which pages are most visited and where errors occur. This data is used to improve the Platform experience.
• Preference Cookies: Used to remember settings you have chosen, such as language preferences or display settings.
• Marketing Cookies: May be used to deliver relevant promotional messages. These are only active where you have consented to marketing communications.

9.3 Managing Cookies

You can manage or delete cookies through your browser settings at any time. Disabling non-essential cookies will not affect your ability to use the core Platform, but may affect certain personalisation features. Instructions for managing cookies vary by browser — refer to your browser's help documentation for guidance.

10. Your Data Rights

Subject to applicable law and certain exceptions (including obligations that require us to retain data), you have the following rights in relation to your personal data:

To exercise any of the above rights, please contact us as described in Section 16. We will respond to verified requests within a reasonable timeframe. We may ask you to verify your identity before processing a request to protect against unauthorised data access.

11. Minors & Age Restriction

The 777hb Platform is strictly for adults aged 18 or above, or the higher minimum age required by the applicable operator license jurisdiction. We do not knowingly collect personal data from individuals below the applicable minimum age. If we become aware that an Account has been registered by a minor, we will immediately suspend the Account, void associated transactions and securely delete the data to the extent legally permissible.

If you are a parent or guardian and believe that a minor has registered on the Platform using your or their personal details, please contact us immediately at the address in Section 16.

12. KYC & Identity Verification Data

Identity documents and biometric data (such as selfie images) submitted during the KYC process are processed by 777hb and/or its authorised KYC verification service providers for the sole purpose of verifying your identity and age. The following rules apply to KYC data specifically:

• KYC documents must only be submitted through the Platform's secure HTTPS verification portal. Never send CNIC copies, passport scans or selfie images through unencrypted channels including WhatsApp, Telegram or standard email;
• KYC documents are retained in accordance with applicable AML regulatory requirements — typically a minimum of five years following the end of the business relationship;
• KYC data is accessible only to authorised personnel with a direct operational need;
• Falsification of identity documents constitutes fraud, will result in permanent Account closure and may be reported to competent authorities.

13. Payment & Financial Data

Payment data — including bank account details, mobile wallet identifiers (where relevant to methods available in the cashier), card details and transaction amounts — is processed solely for the purpose of completing deposit and withdrawal transactions. The following privacy protections apply:

• Payment data in transit is protected by SSL/TLS encryption;
• Full card numbers and CVVs (where applicable) are never stored by 777hb; card tokenisation is handled by the payment processor;
• Transaction records are retained for a minimum of five years for regulatory compliance purposes;
• Payment method identifiers are matched to your Account solely to verify ownership — 777hb does not access or control your external payment accounts.

14. Marketing Communications

Where you have opted in to receive marketing communications, 777hb may contact you by email, SMS or push notification with information about promotions, bonuses, new game releases, cricket and sports betting events (such as PSL fixtures or ICC tournaments) and other Platform news.

You may withdraw your consent to marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email;
• Updating your communication preferences in your Account settings;
• Contacting our support team with an opt-out request.

Withdrawal of marketing consent will not affect essential transactional communications such as account confirmations, KYC requests, withdrawal notifications and security alerts — these are sent regardless of marketing preference as they are necessary for account management.

15. Policy Amendments

777hb reserves the right to update or amend this Privacy Policy at any time. Where material changes are made, we will notify registered Users by email or by a prominent notice on the Platform before the changes take effect. The effective date at the top of this page reflects the most recent revision. Continued use of the Platform following notification of changes constitutes acceptance of the revised Policy. If you do not accept the revised Policy, you should cease using the Platform and may request account closure in accordance with our Terms & Conditions.

16. Contact & Data Rights Requests

For questions about this Privacy Policy, to exercise your data rights, to report a potential data breach, or to request deletion of your personal data, please contact the 777hb Data Privacy team:

• Email: [email protected] — Subject line: "Privacy Request" or "Data Rights Request"
• Live Chat: Available 24/7 through the Platform — mark your message as a privacy enquiry
• Response Language: English and Urdu supported
• Response Time: We aim to acknowledge requests within 72 hours and resolve them within 30 days of receipt, subject to complexity and verification requirements